Tourism is one of the development sector that develop a countries. In Malaysia, tourism be a major focus sector to develop its economic.
Tourism becomes increasingly important to communities around the world. the need to develop tourism sustainably also becomes a primary concern.
Sustaining the community has become an essential element of sustainable tourism. The rationale of sustainable tourism development usually rest on the assurance of renewable economic, social and cultural benefits to the community and its environment.
Source: www.google.com
According to Paul (2002), Tourism is good business as it produces 4.4% of the world's GDP and employs around 200 million people globally. It can also help the sustainable management of protected areas, as a market-based alternative catering to the growing number of discriminating travellers trying to find, understand and enjoy a natural environment. Tourism can support the protection of natural resources as local residents realise the value of their asset and want to preserve it.
Nowadays people more interest in the sustainable tourism activities such as forest, ocean and rural activities. They are finding something that different from their living style. Pictures below show the culture that has been promote in a countries as an asset of the tourism.
Source: RPK 538 lecturer
The goal of Sustainable Tourism:
- To develop greater awareness and understanding of the significant contributions that tourism can make to the environment and the economy.
- To promote equity in development
- To improve the quality of the life of the host community
- to provide a high quality of experience for the visitor
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